Qualitative research method-interviewing and observation

Address for correspondence: Dr. Shazia Jamshed, Department of Pharmacy Practice, Kulliyyah of Pharmacy, International Islamic University Malaysia, Kuantan Campus, Pahang, Malaysia. E‐mail: [email protected] Buckley and Chiang define research methodology as “a strategy or architectural design by which the researcher maps out an approach to problem‐finding or problem‐solving.”[1] According to Crotty, research methodology is a comprehensive strategy ‘that silhouettes our choice and use of specific methods relating them to the anticipated outcomes,[2] but the choice of research methodology is based upon the type and features of the research problem.[3] According to Johnson et al. mixed method research is “a class of research where the researcher mixes or combines quantitative and qualitative research techniques, methods, approaches, theories and or language into a single study.[4] In order to have diverse opinions and views, qualitative findings need to be supplemented with quantitative results.[5] Therefore, these research methodologies are considered to be complementary to each other rather than incompatible to each other.[6]